A Conversation with...Juan Jose

Prophet: What’s your name, and what do you do?
Juan José: My name is Juan José, and I’m a fashion stylist and image maker.

Prophet: Where are you based, and what’s your heritage?
Juan José: I’m based in London and Paris, but I’m originally from Equatorial Guinea.

Prophet: How does your heritage or upbringing influence your work as a stylist?
Juan José: I grew up in Madrid, Spain, so much of my inspiration comes from a blend of where I was born and Spanish culture, such as flamenco and chotis.

Prophet: How would you describe your role as a stylist to someone unfamiliar with the fashion industry?
Juan José: I creatively dress people and help bring their look to life.

Prophet: Was there a specific moment in your career when you realised styling was your true calling?
Juan José: My background is in fashion design, but during my second year at university, I began assisting as a stylist. A final-year student asked me to style their final major project. Helping them style their collection made me realise that I enjoyed styling much more than designing—it was a turning point for me.

Prophet: When creating a look, where do you usually start? Do you focus on mood, materials, or the person you’re styling?
Juan José: I always start with the mood. I typically think about the accessories first, and then I build the rest of the look around what the person will wear.

Prophet: How do you strike a balance between timelessness and modern trends in such a fast-moving industry?
Juan José: I draw inspiration from past designers and the way they styled and combined pieces, but I also focus on staying current by considering the present moment and finding ways to elevate new trends.

Prophet: What’s one collaboration that’s had a significant impact on your career, and why was it so meaningful?
Juan José: A collaboration with 3.PARADIS was especially meaningful. I had the chance to co-design their SS23 collection, which we showcased in Paris. Seeing that come together was an incredible experience.

Prophet: What are your thoughts on the future of the Spanish fashion industry, and how do you see yourself contributing?
Juan José: I hope to see more Spanish designers emerge, but I believe they need stronger financial support from the government. Personally, I’d love to collaborate with more Spanish brands to create something truly special in Spain.

Prophet: Styling often feels deeply personal. Is there anyone—past or present—you dream of styling? What vision would you create for them?
Juan José: I’d love to style Solange and Kendrick Lamar.

Prophet: If you could ask another creative—past or present—any question, what would it be?
Juan José: How many hours a day do you dedicate to your craft?